--- title: City Row — Retail Environment description: Environment work for City Row, a fitness franchise including modular cash wraps, wall displays, and retail racking. image: https://www.launchpointretail.com/hubfs/03-Images/Work/RetailSpaces/WorkCardR-4.png --- [![LPR Logo](https://www.launchpointretail.com/hubfs/4871505/LPR/LPR_logo-mascot.svg)](https://www.launchpointretail.com/) - [What We Do](https://www.launchpointretail.com/capabilities) - [Our Work](https://www.launchpointretail.com/our-work) - [Insights](https://www.launchpointretail.com/insights) - [About Us](https://www.launchpointretail.com/about) - [Contact](https://www.launchpointretail.com/contact-us) - [What We Do](https://www.launchpointretail.com/capabilities) - [Our Work](https://www.launchpointretail.com/our-work) - [Insights](https://www.launchpointretail.com/insights) - [About Us](https://www.launchpointretail.com/about) - [Contact](https://www.launchpointretail.com/contact-us) # City Row — Retail Environment ![city row](https://www.launchpointretail.com/hs-fs/hubfs/city%20row.png?width=587&height=477&name=city%20row.png) When [City Row](https://studios.cityrow.com/), a new fitness brand offering studio classes on and off their branded water-based rowing machines, wanted to create a consistent experience across their growing franchise network, they turned to InStore Design Display expertise in retail environment millwork, manufacturing, sourcing, and delivery. Our work on [Title Boxing’s](https://www.instoredesigndisplay.com/project-spotlight/title-boxing) retail and entry space was IDD’s entry point.  ## Opportunity  It was important to City Row to create brand consistency to attract new franchisees and to ensure their members had a memorable and fun experience every time they came in for a class.  ## Solution   IDD designed and manufactured the following fixtures:  - Modular cash wrap located at the entry designed in two parts that could be installed as either a right-hand or left-hand unit based on the store footprint. The shorter desk met ADA height and clearance requirements for both members and staff.   - Retail fixture pole system with display shelves and hanging space installed on a faux brick wall with accented track lighting and neon signage adjacent to the cash wrap area for security and ease of making purchases. Placement provided good visibility from the exterior of the space and allowed for circulation of members throughout this area.  - Weight wall with custom fabricated zinc-plated steel weight racks installed on laminated panels with vinyl logos.     - Laminated cabinet with three bins to collect waste, recyclables, and towels. - Lobby bench constructed with a maple butcher block top and stainless-steel legs.  ##  Project Highlights  - 12 build outs were completed.  ![city row environment](https://www.launchpointretail.com/hs-fs/hubfs/city%20row%20environment.png?width=900&height=1200&name=city%20row%20environment.png) ### Subscribe Here Stay up-to-date on what's happening on our podcast and blog. ### [3 min read ![Foot Solutions — Retail Environment](https://www.launchpointretail.com/hubfs/Foot-Solutions-01.jpg) Permanent Display Foot Solutions — Retail Environment](https://www.launchpointretail.com/our-work/foot-solutions-retail-environment) ### [6 min read ![Eterneva — Countertop Display](https://www.launchpointretail.com/hubfs/DFA%20Final%20Display.png) Acrylic Eterneva — Countertop Display](https://www.launchpointretail.com/our-work/eterneva-jewelry-countertop-display) ### [3 min read ![Title Boxing — Retail Environment](https://www.launchpointretail.com/hubfs/Title%20Boxing-Header-1.jpg) Retail Environment Title Boxing — Retail Environment](https://www.launchpointretail.com/our-work/title-boxing-retail-environment-2) ![](https://www.launchpointretail.com/hubfs/4871505/LPR/LPR_icon-mascot.svg) ## Ready to elevate your retail experience? [![LPR Logo](https://www.launchpointretail.com/hubfs/4871505/LPR/LPR_logo-mascot.svg)](https://www.launchpointretail.com/) 6324 North Chatham Avenue, Suite 213 Kansas City, Missouri 64151 [trevorl@launchpointretail.com](mailto:trevorl@launchpointretail.com)  - - - ### Stay up-to-date. Subscribe here to join the LPR community and get our insights on what's ideal for your retail display and environment experience! - [What We Do](https://www.launchpointretail.com/capabilities) - [Our Work](https://www.launchpointretail.com/our-work) - [Insights](https://www.launchpointretail.com/insights) - [About](https://www.launchpointretail.com/about) - [Contact](https://www.launchpointretail.com/contact-us) © 2026 Launch Point Retail [Privacy policy](https://www.launchpointretail.com/privacy) [Terms](https://www.launchpointretail.com/terms-of-service)