---
title: DSW — Floor Display
description: Temporary floor display made of corrugate to merchandize accessories for the 2023 holiday season.
---

[Our Work | Retail Display Projects | InStore Design Display](https://www.launchpointretail.com/our-work)

# [DSW — Floor Display](https://www.launchpointretail.com/our-work/dsw-floor-display)

 Written by [InStore Design Display](https://www.launchpointretail.com/our-work/author/instore-design-display) | 6/12/23 7:31 PM

The holiday season is the perfect time for retailers to use floor displays to bring attention to products that are ideal for gifts. DSW had a gap in their holiday merchandizing plan, and IDD delivered just what they needed in quick order. 

## Opportunity

For the 2023 holiday season, DSW needed a quick addition to their displays. They wanted a temporary display to market accessories on the store floor. They turned to InStore Design Display to deliver a cost-effective solution after their first bid from another vendor gave them extreme sticker shock.

## Solution

Based on DSW’s specifications, IDD’s creative team designed a two-sided tree-shaped corrugate display with flexoprinting that could be printed, die-cut, assembled, kitted, fulfilled, packed, and shipped for one-third of the previous vendor’s bid.

## Highlights

The project tapped IDD’s design, kitting, and fulfillment capabilities. IDD shipped 500+ displays to DSW stores across the U.S.

> “The tree looks AMAZING.”
> 
> – Chris Rehkopf, Senior Manager, Visual Merchandising & Operations | DSW

> “So sweet, nice job, guys.”
> 
> - Saul Ortiz, Head of Visual Merchandising & Operations | DSW

[View full post](https://www.launchpointretail.com/our-work/dsw-floor-display)

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