--- title: Thinx® by Kimberly-Clark Corporation — End Cap Display description: Three displays developed for Thinx by Kimberly-Clark Corporation for placement in Walmart image: https://www.launchpointretail.com/hubfs/Thinx%20End%20Cap%20Display.png --- [![LPR Logo](https://www.launchpointretail.com/hubfs/4871505/LPR/LPR_logo-mascot.svg)](https://www.launchpointretail.com/) - [What We Do](https://www.launchpointretail.com/capabilities) - [Our Work](https://www.launchpointretail.com/our-work) - [Insights](https://www.launchpointretail.com/insights) - [About Us](https://www.launchpointretail.com/about) - [Contact](https://www.launchpointretail.com/contact-us) - [What We Do](https://www.launchpointretail.com/capabilities) - [Our Work](https://www.launchpointretail.com/our-work) - [Insights](https://www.launchpointretail.com/insights) - [About Us](https://www.launchpointretail.com/about) - [Contact](https://www.launchpointretail.com/contact-us) # Thinx® by Kimberly-Clark Corporation — End Cap Display ### **![Thinx End Cap Display](https://www.launchpointretail.com/hs-fs/hubfs/Thinx%20End%20Cap%20Display.png?width=860&height=484&name=Thinx%20End%20Cap%20Display.png)** ## **Opportunity** When Kimberly-Clark Corporation launched their recently acquired Thinx® brand, a line of women’s and teen’s absorbent underwear for periods and incontinence, in Walmart, they wanted three types of displays to highlight the product and get it noticed in-store.   VMLY&R developed the conceptual renderings for the displays. When they got the approval from Walmart's merchant team, they came to InStore Design Display for prototyping, fabrication, production, fulfillment, and inventory management.  ## **Solution** Three displays were developed to highlight the Thinx products:  - A high-end semi-permanent full features display was fabricated out of custom material (styrene lined foam core), wrapped with a styrene graphic, and built to be placed as an end-cap and withstand in-store traffic. The original design called for acrylic, but the weight would have made transportation costs prohibitive. The foam core was very lightweight. The display also included a custom mannequin body to feature the product. (Number deployed: 100)  - A mid-priced temporary full features display was fabricated out of direct digital and flexo printed corrugate and built to be placed as an end-cap. (Number deployed: 1,500)  - A low-cost temporary limited features display was fabricated out of direct digital printed corrugate with custom fabricated hardware and built to be placed as an end cap. (Number deployed: 1,200)   Not all stores received all three displays. Sales volume at each store determined the type of display deployed, allowing Kimberly-Clark Corporation to get the most for their budget.  **Materials:** Styrene foam core, corrugate, plastic  **IDD Services:** Prototyping, fabrication, production, fulfillment, and inventory management.  ## **Project Highlights** - Implementing Bluetooth technology to assist merchandisers with locating the displays in-store was a key aspect of this job because it was the first time for Kimberly-Clark Corporation.  - Stickers were placed on each display to provide instructions on how to recycle the displays when no longer of use. - IDD’s strategy of testing fit and finish in-store for the high-end end cap and low-cost end cap prototypes proved its worth when new headers being installed in remodeled stores dictated a change in the height of a backer by three inches.  > *“Looking forward to working with you and the team on many more projects! It's like we didn't skip a beat. I can't say enough great things about how much myself, my agency team and Kimberly-Clark Corporation clients have enjoyed working with IDD on this launch. Your flexibility has been key to helping us through it all!”*   > > **- ****VP Print Production |**** VMLY&R COMMERCE** > > > *“We are so impressed with your team! It has been nothing but a pleasure. I hope to work with you on a (less chaotic) project again someday. Thank you for making miracles happen!”* > **- **Senior Account Executive |** VMLY&R COMMERCE** ### Subscribe Here Stay up-to-date on what's happening on our podcast and blog. ### [2 min read ![Garmin Astro — Countertop Display](https://www.launchpointretail.com/hubfs/Garmin-Astro-01.jpg) Acrylic Garmin Astro — Countertop Display](https://www.launchpointretail.com/our-work/garmin-astro-countertop-display) ### [2 min read ![Major Wireless Carrier — Countertop Display](https://www.launchpointretail.com/hubfs/image%20(2)-1.png) Permanent Display Major Wireless Carrier — Countertop Display](https://www.launchpointretail.com/our-work/major-wireless-carrier-countertop-display) ### [2 min read ![DSW — Floor Display](https://www.launchpointretail.com/hubfs/DSW%20Holiday%20Floor%20Display.png) Temporary Display DSW — Floor Display](https://www.launchpointretail.com/our-work/dsw-floor-display) ![](https://www.launchpointretail.com/hubfs/4871505/LPR/LPR_icon-mascot.svg) ## Ready to elevate your retail experience? 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